OnlyFans (OF) is a popular subscription social platform for creators to monetize their premium content directly from their followers. Platforms like OF empower marginalized or underrepresented communities to thrive, where they are typically at a disadvantage on traditional platforms and advertising models. OnlyWheels is a playful, powerful twist on the familiar — celebrating disability culture, sexuality, and visibility.
Project Roles
Art Director, Designer
Disclaimer
This project is an independent reimagining and is not affiliated with or endorsed by OnlyFans. All trademarks and brand elements remain the property of their respective owners.
Project Banner Photo Source: Liberare Co.
Due to persistent employment barriers — including inaccessible technology, a lack of materials in alternate formats, physically inaccessible spaces, and pervasive discrimination — many disabled people are left with no choice but to carve out alternative career paths. Entrepreneurship often becomes a necessity rather than a luxury.
For some, platforms like OnlyFans (OF) offer a viable and empowering way to earn income. Remote, virtual work provides greater flexibility and safety for those who are chronically ill or disabled, allowing them to work on their own terms. While OF is often stigmatized, it also creates space for authentic, nuanced representations of creators from diverse backgrounds, including those who have long been excluded from traditional industries.
Today, more than six million Canadians live with a disability. For many, self-employment is not just a preference but a pathway to survival and autonomy. It offers the flexibility to manage energy levels, health needs, and accessibility while resisting the limitations of an ableist system. OnlyWheels champions this independence, visibility, and self-determination.
OnlyWheels is a personalized redesign of the OF logo, visibly inspired by the International Symbol of Access (ISA). It’s a bold, celebratory symbol that allows disabled creators to promote their page, niche, and profession with pride. The logo reimagines digital sex work and creator culture through a disability justice lens—turning visibility into power.
The original OF logo was reimagined with a custom logomark and typeface to center disability visibility. The dominant blue hue is one of the more accessible colours for people who are blind or low-vision. However, not all of OnlyFans’ original brand colours meet the WCAG (Web Content Accessibility Guidelines) for sufficient contrast, which can impact readability and user experience. In contrast, OnlyWheels considers accessibility not just in content, but also in its visual design, advocating for inclusive branding standards that reflect and respect disabled users.
Bonus: OnlyWheels is presented below in hot pink in honour of Barbie rebranding itself to be more inclusive. #BarbieCore